With Yahoo’s new social networking app, I find fascinating the way you can vandalize every one else’s pages. It inverts the idea of a profile page ‘by me’ to ‘by others’. It’s disorienting at first - it feels like the development team accidentally gave everyone administrator privileges to edit everything.

After playing with it for a few days, it’s becoming clearer to me that this app is better suited to those web socialites who are at the “enough about me, let’s pimp your profile now” stage of evolution, or who were never really into tooting their own online horn. It holds great promise for humor and more sincere online giving and exchanging of social encouragement.

But I could see one or two bad experiences with others messing around with my identity and I might abandon it.

If you aren’t part of the beta crowd yet, leave me a note and I’ll invite you.